Design Research Part III

This week we continued to further our research into the best practices for choosing/preparing a visual story within the landscape of emerging media. We also identified the aspects of production we will be including for our card deck. In order to do this we broke down the corresponding details into four categories: pre-production, production, post-production, and channels.


  • Script writing
  • Interview
  • Storyboard
  • Recruitment / Casting
  • Drafting
  • Character design
  • Financial / investment
  • Location Scout
  • Order production insurance
  • Create equipment list
  • Production planning
  • Table-read


  • Creation of assets
  • Building infrastructure
  • Filming / Cinematography / Photography
  • User research/ User experience
  • 3D modeling
  • Rigging
  • Animation
  • Drawing / illustration
  • Motion Capture
  • Iteration
  • Wireframing
  • Curation

Post production

  • Editing
  • VFX
  • Sound design
  • Color grading
  • Distribution
  • Advertising
  • Marketing
  • Review
  • Screening
  • Rating
  • Testing
  • Publishing


  • Traditional print media
  • Small print materials
  • Outdoor advertising
  • Broadcasting
  • Website
  • Videos
  • Movies
  • Apps
  • Social media
  • VR
  • AR
  • MR
  • Games
  • Physical Space
  • AI

These will be turned into cards with vector graphics.

Mockup design created by Irwin.

This project is partially inspired by the production book I had to create and use in the undergraduate film program. It was extremely intensive to fill out and is necessary to obtain the student production insurance. While it is not necessary to show such documentation to purchase production insurance outside of school, it is extremely helpful and necessary to think through all of the same details. This process we are creating can be used by anyone to achieve two results: better understanding of the project they are embarking on and whether their current medium is best suited for that.

This culminated in our idea taking two forms, an online questionnaire and a card deck. The card deck will include all of the principles listed above. This is to help the producer/stakeholder plan out the various aspects of production. The questionnaire will serve as the guide for choosing which medium is likely the best to carry out.

Jude created a mockup of what the questionnaire will look like.

In the video you can see that this portion of the project will be focused on pairing down the most important details of the shoot that correspond to their ideal medium.


Example use case:

Jake: Independent filmmaker in his 30’s creating commercials for clients. Jake wants to take his filmmaking to the next level for social engagement that goes past traditional methods. He sees augmented reality potentially as a budding industry and great opportunity for more viewership/interaction. The problem is the pipeline for augmented reality is quite different than that for traditional filmmaking. Also, is augmented reality going to be the best medium? Or would virtual/mixed reality or something else be closer to his goals.

Jake starts with our questionnaire website:

He has to answer a number of questions ranging from how you want your product to be experienced, what is the budget, and who is your target audience.

Based on these questions we will make a “best case” suggestion. This will either solidify or potentially change his ideas up to this point. Once a decision is made on the target audience and medium, it’s time to plan out the shoot.

Jake must break his shoot down into our four categories of pre-production, production, post-production and channels. Here he can use the design deck to flesh out all of the details for the medium he chooses. He will pick the corresponding cards that fit the medium and begin to flesh out the shoot armed with more confidence and preparedness.

We still need to do more user testing and figure out how to make the process more informative and intuitive for our stakeholders.

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