For my ITP Winter show postcard I wanted simplicity to live at the center. While brainstorming I was faced with the problem that ITP cannot really be summed up in an image or two. There is so much going on in this program, so many disciplines and people from all over the world. The prompt also asked to keep a human centered design. In order to achieve this I chose the most important details I wanted to include.
1: This is the Winter show NOT the spring show and it is in Brooklyn.
2: What are the dates for the show?
3: What kind of a program are we, and how can we display the humanity and community we have here?
Keeping these key thoughts in mind, here is my final design.
Bold and front and center we have “ITP Winter Show.” I chose Christmas colors and snowflakes to drive home the winter point. Using the same font, not bold and half of the size, I put the secondary information. This includes the dates and location of the show.
While thinking of Christmas colors, it was hard to ignore that red and green wires would look nice. I found multiple designs on Flaticon.com that could work for my idea. I eventually decided to use these icons because they filled the page beautifully. I deleted the normal wire endings from this icon as well in order to put hands in its place. I found some mitten looking hands to do this and accentuate the Christmas theme again.
The bottom left of my poster still needed something to fill the space and to add personality. I found this icon of two people holding a wrench together. This helped with the idea of working together, and I thought my snowflakes could make nice replacements for their heads. They also look like gears in my opinion, but this is an added detail that might not come across.
I mainly chose to use vectors and icons for this design because I want to build my skills there but it would be interesting to see how I would design a second one using a photograph as the main element.